E-commerce is the conduct of business using electronic means like the internet and mobile applications. It also involves transactions in money using the electronic medium. There is an online transaction processing.
E commerce has come to mean a transaction between the business and individual customers at large without the intervention of intermediaries. This way, the product supplies to the customer is a lot cheaper because of the lack of intermediaries.
The transaction involves very little more than the click of a few buttons on the part of the customers and they get the product they have chosen at their doorsteps. Money is changed hands by virtue of electronic transfer or through manual exchanges.
The growing popularity of e-commerce has given way to new and novel methods of marketing using the telephone and the internet. All this and more needs to be governed by a set of laws designed for the purpose of facilitating transactions over the internet.
The Federal Trade Commission governs all transactions over the internet in the US.
The world of e-commerce has used the techniques of search engine optimization to make their products visible on the internet. Prospective customers search for products using search engines that guide them to relevant web pages where they are put up for sale.
The sale is often accompanied by offers and discounts that make the online shopping experience much better for the customer. Customers are sure to find a better price for these products when they shop online, besides finding an opportunity of differential pricing.
The internet has something to offer to customers from all sorts of social and economic backgrounds. Customers can choose products and services of their own choice as per their standards when using the internet for shopping.