Amazon aims business market with the launch of new platform

Amazon aims business market with the launch of new platform

Amazon, a United States based e-commerce giant just jumped into business to business market. The company recently launched Amazon Business, the platform focused on business dealers. This significant move is aimed towards capturing larger pie of the expanding $8 trillion business to business market in the country. The e-commerce segment will contribute around 9.3 percent to the sector as per the report released by Forrester Research. With this kind of potential online commerce will earn around $1.1 trillion in business to business segment by 2020. 

There is no surprise that Amazon is gearing itself up for this market share. The company claims that they already have huge number of clients for the segment as many business customers bought many products through Amazon’s online store. Spokesperson Stacey Keller for Amazon informed that registered business customers will now get easy access to sellers and manufacturers. The business class will love this great opportunity provided by Amazon Business. She further added that the new marketplace has a lot of room to develop and the company will add additional features like pricing, delivery, technical support along with payments. 

In 2012, Amazon launched a separate website called Amazon Supply for bulk orders. The previous company used to sell industrial products on the same portal on which they sell electronics and books.  The Amazon Supply definitely made things easier for business customers such as invoice generation and low pricing, but the inclusion of third-party sellers was barred. The product range was also low.  Its new version, Amazon business is set to address all those issues. 

 

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